18 Best SEO Tools For Digital Marketers In 2023 (Free & Paid)

It can be difficult to learn Search engine optimization, especially for beginners. So don’t worry, we’ve compiled a list of the best SEO tools for you to make it simple. In order to find the top SEO software and keyword-tracking tools currently on the market, we consulted with more than 15 SEO specialists. Choose the tool that is best for your business; you don’t have to test every item on this list.

At SK Web World, we are committed to providing exceptional web development services and recognizing the importance of digital marketing in achieving online success. To empower our clients and fellow digital marketers, we rely on a powerful set of tools that are not only great but also essential for driving effective digital marketing strategies.

Before we begin, let’s create some rules.

The leading digital marketing firms in Kolkata, including us as a young digital marketing agency, use the following industrial-grade SEO technologies.


What are SEO Tools?

SEO (Search Engine Optimization) tools are software programs or online services that help website owners and digital marketers to analyze, optimize, and track their website’s performance in search engine results pages (SERPs). These tools provide insights into a website’s search engine visibility and help identify opportunities for improving rankings.

Marketers can use SEO tools to gain important insights into their efforts. They offer ranking monitoring, advanced keyword research, competitive intelligence, and link analysis, among other services.


 Why You Should Use SEO Tools

Search Engine Optimization (SEO) is critical to creating and promoting content your target audience will like and value. No matter how fancy a website is, all the hard work will be for naught if it doesn’t attract enough visitors. SEO is essential to maximizing your website’s visibility, which means more visitors and the ability to convert prospects into customers.

Search engines and SEO are inextricably linked. Several SEO solutions are available to help millions of businesses improve their online presence and stay competitive. SEO tools are used by all types of businesses, large and small. SEO tools increase website traffic and thus directly affect the revenue generated by websites and thus improve business performance. They are essential for any business that wants to improve its customer base and create an optimized website.


Top SEO Tools for Teams in 2023

We have now discussed SEO tools and how they can help marketing teams achieve digital success. Now let’s discuss the various SEO tools available to organizations worldwide.



 Rating: 4.6/5

Price: Starts at $119.95/month (Click here for a free trial)

SEMRUSH has a great set of features to increase your website traffic. With this digital marketing tool, you can easily find search terms and keywords to rank high.


SEMRUSH features

We’ve already covered the basic types of Semrsuh attributes, but let’s look at what each one entails:

  • Competitive research – domain overview, traffic analysis, backlink gap, keyword gap, etc.
  • Keyword research – overview, Keyword Magic Tool (for research), position tracking, organic traffic insights, etc.
  • Link building – backlink metrics analysis, audit, bulk analysis, etc.
  • On-page and tech SEO – site audit, listening management (brand mentions), on-page SEO checker, etc.


2. Ahrefs

Rating: 4.6/5

Price: Starts at $99/month

Ahrefs is a collection of Keyword research tools that include applications for link-building, keyword research, competitor analysis, rank tracking, and site audits.


Ahrefs features

The following options are provided by this SEO software:

  • Site Explorer
  • Keywords Explorer (includes keyword variations, search volume, keyword difficulty, etc.)
  • Site Audit
  • Rank Tracker
  • Content Explorer


3. HubSpot

Rating: 4.4/5

Price: Starts at $560/month

To help you improve your search authority and boost conversions, HubSpot provides a full range of SEO and content marketing tools.

The content strategy tool and SEO tools from HubSpot are integrated, making it easy for you to locate and rank the topics that are most important to you and your customers. When looking for keywords to write about in the area of expertise of your customer, this integration can be useful.

You may concentrate on raising your clients’ conversion rates by using HubSpot’s SEO tools, which are also connected with other Conversion Rate Optimization (CRO) tools like landing pages, A/B testing, conversational bots, and calls-to-action. Also, HubSpot offers free SEO classes and a sizable library of SEO resources, both of which are helpful to marketers and business owners.


HubSpot features:

The following options are provided by this SEO software:

  • Contact and Lead Management
  • Email Marketing
  • Marketing Automation
  • Content Management System
  • Social Media Management
  • Sales and Pipeline Management
  • Customer Service and Support
  • Analytics and Reporting
  • Integration and Customization



4. Ubersuggest

Rating: 4.2/5

Price: Starts at $40/month

By providing the top-ranked SERPs, Ubersuggest, a free keyword-finding tool developed by Neil Patel, assists you in determining keywords and the search intent. You may find the right terms to use on your website, from short to long-tail phrases, with the help of hundreds of suggestions from our free excellent keyword tool.

Ubersuggest is a free Browser extension and SEO tool that shows monthly search traffic, CPC, and competition information for phrases. With the help of this tool, you may improve the ranking of your website by learning what possibilities for search engine optimization (SEO) best practices your website or SEO agency have missed out on.


Ubersuggest features

The following options are provided by this SEO software:

  • Backlink Monitoring.
  • Competitive Analysis.
  • Keyword Rank Tracking.
  • Keyword Research Tools.
  • Keyword Tracking.
  • Link Management.
  • SEO Management


5. SEO quake


Price: SEO quake is Free to use.

SEO quake makes up one of the most well-liked toolbar plugins. You may compare the settings of several search engines to the outcomes of other projects, evaluate them quickly, and store them. Professional optimizers will appreciate the wealth of information this plugin provides, even though the icons and statistics produced by SEO quake may be confusing to the uninformed.

Find out the number of visitors, the country they are from, and a graph showing the site’s traffic patterns. The toolbar has buttons for the Who is page link, backlinks, SEMrush ranking, Facebook likes, Bing index, Alexa rankings, and updates to the Google index. For a bird’s eye view of likely issues, there is also a cheat sheet and diagnostics website.

SEO quake

SEO quake features

The following options are provided by this SEO software:

  • Allows you to quickly check the main SEO KPIs.
  • Ability to perform a complete SEO audit of a page (mobile friendliness taken into account)
  • Complete audit on links (internal and external)
  • Ability to compare URLs or domains.


6. Google Search Console

Rating: 4.6/5

Price: Google Search Console is Free to use.

Google Search Console is a tool that, in its most basic form, may assist anyone with a website in understanding how they are doing on Google Search as well as what they can do to improve their search visibility and attract more relevant users to their website.

Users of Google Search Console can monitor traffic to their websites, examine keyword performance, fix issues, and get Google messages regarding their websites. It offers details about a website’s performance in organic search and advice on how to raise the site’s ranking in Google’s index. Search Console is a fantastic resource because it offers a tone of tools to make sure that websites perform effectively in Google search as well as capabilities to measure and analyze traffic.

Google Search Console

Google Search Console Features

  • The ability to verify a unique URL for issues that can prevent it from showing up in search results.
  • It determines whether your website is mobile-friendly and, if not, it quickly finds any issues with mobile usability.
  • Sitemap submission to assist Google in finding new pages on your website and identifying those that have already been indexed.
  • provides knowledge about how well a site is doing in terms of clicks, impressions, and click-through rate in the search results.
  • A helpful check would be to determine whether your website qualifies for Rich Results, which are search results that have been upgraded to include things like ratings, prices, and photographs.
  • You can find out how many pages from your website Google has crawled.
  • You may use it to check whether Google is having any problems crawling your website, find and correct any crawl mistakes that might be affecting the site’s search performance, and see if Google is having any problems indexing your website.


7. Google Analytics

 Rating: 4.5/5

Price: Google Analytics is Free to use.

Google Analytics is a web analytics service that offers data and fundamental analytical capabilities for marketing and engine optimization (SEO) purposes. Anyone with a Google account can use the service, which is a component of the Google Marketing Platform, without payment

Website operation is tracked and visitor information is analyzed using Google Analytics. It can assist businesses in identifying the main user traffic sources, evaluating the success of their marketing initiatives and campaigns, tracking goal accomplishments (such as purchases and the addition of items to carts), identifying patterns and trends in user engagement, and obtaining other visitor data, such as demographics. Many customer behavior data may be obtained and analyzed using Google Analytics by small and medium-sized retail websites, which can then be utilized to enhance marketing campaigns, increase website traffic, and better retain customers.

Google Analytics

Google Analytics Features

The following options are provided by this SEO software

  • Reporting and Visualization
  • Funnel Analysis
  • Tag Management
  • Smart Goals
  • Data Activation
  • Integrations


8. Canva

Rating: 4.7/5

Price: Canva is Free  & Paid to use.

Online publishing and design software called Canva. It is available in free and paid Pro and Enterprise editions, respectively, with more functionality. The number of templates in the free edition is 250,000; in the commercial versions, it rises to 420,000.

With more than 100 layout options available, Canva makes it simple to get started. Plenty of free images and graphics are available for you to use in your design overall. More than 100 million high-quality stock images, videos, audio files, and graphics are added to the subscription edition.


Canva Features

The following options are provided by this SEO software:

  • 4 Curved text generator
  • Photo effects
  • Image enhancer
  • Add frames to photos
  • Add text to photos
  • Online video recorder
  • Video trimmer
  • Convert videos to MP


9. Google Keyword Planner

Rating: 4.3/5

Pricing Plan: Google Keyword Planner can be accessed free of charge. You just need a Google Ads to account to use it.

Google LLC, the top search engine and technology business, has created an effective keyword research tool known as Google Keyword Planner. It is made to help companies, marketers, and advertisers find the most pertinent and lucrative terms for their internet campaigns. It can offer comprehensive details on key phrases and keywords, such as their search volume, rivalry, and predicted cost per click (CPC).

The information from this keyword research tool can be used to enhance website targeting, ad language, and content. As a result, businesses find it simpler to reach their target demographic. Another essential aspect of Google Keyword Planner is its capacity to suggest new keywords depending on a user’s search query. For businesses looking to increase their consumer base and find new growth opportunities, this can be very advantageous.

Google Keyword Planner

Google Keyword Planner Features

The following options are provided by this SEO software:

  • A user’s search query is used to recommend new keywords.
  • Details about keywords and phrases, such as search volume, competition, and an expected cost per click (CPC).
  • Connectivity with Google AdWords that makes managing marketing campaigns simple.
  • To find the greatest possibilities for a business, compare several keywords and phrases.
  • Possibility of generating unique keyword lists for particular campaigns.
  • Simple integration with Google Search Console for tracking the effectiveness of campaigns and keywords.
  • The tool offers a rough idea of what a user could be required to pay for a certain keyword or collection of keywords.


10. Google Trends

Rating: 4.5/5

Pricing Plan: Google Trends is Free to use.

A free service from Google, Google Trends offers statistics and graphs on the popularity of particular searches on Google and YouTube. Google Search Trends makes it easy to keep track of popular trends that will fade away as well as timeless keywords for your pages. It’s a crucial tool if you want to move up the Google results and attract targeted traffic to your website.

You may develop your search engine optimization (SEO) strategy with the aid of the platform’s diagrams and data, and you can also stay up to date on the most popular terms for your industry. The tool features sections for investigating the phrases you’ve selected, looking at trending searches, and browsing the history of the top search topics for each year, going all the way back to 2001. You have a special insight into searchers’ behaviors thanks to your keyword research and content marketing efforts. You get to research the top Google keywords and use them to improve your SEO.

Google Trends

Google Trends Features

The following options are provided by this SEO software:

  • provides an overview of search terms whose interest has recently increased noticeably.
  • compares the number of times various terms were searched for during a given time frame.
  • Users of the website can compare search patterns in various areas by viewing statistics for particular locations and languages.
  • You may see how search queries have evolved over time by using the data it gives on search trends over time.
  • For keyword research and search engine optimization, you can examine the relative popularity of several search phrases (SEO).
  • gives real-time data on search trends so you can stay updated with the most recent search trends.
  • Together with the primary question, it also displays any linked searches that users do.



11. Yoast

Rating: 4.6 /5

Price: Free

We at Yoast have a mission to provide SEO for everyone! Our approach involves leveraging our Yoast SEO software, which is currently being used by over 13 million websites. Our main objective is to assist website owners in generating more traffic from search engines. One of the ways we achieve this is by ensuring that our users’ content is easy to read and understand for their audience. Additionally, we prioritize ensuring that search engines can effectively crawl and comprehend their web pages, which in turn helps to improve their Google search ranking. With Yoast SEO, our users can also rely on our software to handle various technical SEO aspects in the background, thereby eliminating the need for manual coding.


Yoast Features

The following options are provided by this SEO software:

  • SEO Analysis
  • Readability Analysis
  • Keyword Optimization
  • XML Sitemaps
  • Meta Tags and Titles
  • Social Media Integration
  • Internal Linking Suggestions
  • Redirect Manager
  • Schema Markup
  • Multi-Site Support



12. Moz Pro

Rating: 4.4/5

PriceFree Trial Available

Moz Pro is a comprehensive SEO toolkit that has been tried and tested, offering a range of features such as keyword research, link building, site audits, page optimization, rank tracking, reporting, and much more. By using Moz Pro, you can gain valuable insights into your site’s health, link building, and keyword performance, which can significantly impact your SEO success. Additionally, Moz Pro provides research tools that enable you to analyze your competitors’ efforts, optimize your keyword research, and identify new opportunities for link-building outreach. With a wealth of resources available for learning SEO and inbound marketing, Moz Pro is an excellent choice for anyone looking to improve their online presence.


Moz Pro Features

The following options are provided by this SEO software:

  • Keyword Research
  • Rank Tracking
  • Site Crawl and Technical SEO Audit
  • Link Analysis and Link Building
  • On-Page Optimization
  • Site Performance Analysis
  • Local SEO
  • Competitor Analysis
  • Reporting and Analytics
  • MozBar



13. SEO Optimer

Rating: 4.7/5

Price: $ 59 USD/ Monthly (White Label & Embedding)

SEO  optimer is a powerful Website Audit & Reporting platform that can thoroughly analyze a website in less than 30 seconds. Our platform assesses and reports on crucial Search Engine ranking factors, along with other user-oriented elements like page load speed and mobile usability. Our solution can help small businesses improve their online presence and search engine rankings, while Digital Marketers can leverage our reporting features to create attractive PDF reports for their clients and even embed a white-labeled version of the audit tool on their website as a lead generator. We take pride in providing straightforward, professional-quality SEO reporting that keeps pace with the latest trends and search engine algorithm changes, so you don’t have to. Our algorithms are continually refined to ensure maximum efficiency and accuracy.

SEO Optimer

SEO Optimer Features

The following options are provided by this SEO software:

  • Keyword Research
  • Website Audit
  • On-Page Optimization
  • Rank Tracking
  • Local SEO
  • Competitor Analysis
  • Content Optimization
  • Reporting and Analytics
  • Integration and Customization



14. Site Guru

Rating: 4.8/5.0

PriceFree Trial Available

Site Guru is a comprehensive SEO tool that provides valuable insights on increasing website traffic. With its weekly website audit, Site Guru offers actionable recommendations for improving your website’s SEO performance, even if you lack expertise in this field. By prioritizing your SEO to-do list, SiteGuru helps you identify quick and easy wins, allowing you to efficiently enhance your website and attract more traffic from Google.

Site Guru

Site Guru Features

The following options are provided by this SEO software:

  • Keyword Research
  • Website Audit
  • On-Page Optimization
  • Mobile Optimization
  • Performance Monitoring
  • Competitor Analysis
  • Content Optimization
  • Reporting and Analytics
  • Integration and Customization



15. Keyword Tools

Rating: 4.4/5

PriceFree Trial Available

The Keyword Tool harnesses the power of Google’s autocomplete feature to offer more than 750 long-tail keywords for your consideration.

Keyword Tools

Keyword Tool Features

The following options are provided by this SEO software:

  • Keyword Research
  • Search Volume Data
  • Keyword Difficulty Analysis
  • Long-tail Keywords
  • Related Keywords
  • Competitor Analysis
  • Search Trends
  • Keyword Organization and Management
  • Integration and Export



16. Long Shot AI

Google Rating: 4.7/5

PriceFree Trial Available

Long Shot provides some of the most comprehensive lists of features, which offer lots of use cases. You can use these features to generate high-quality content for your audience” this means that Long Shot has a wide range of useful features that can be utilized in many different ways. These features can help you create content that is of high quality and is relevant to your target audience. In short, Long Shot offers a comprehensive toolkit to help you create content that engages and resonates with your audience.

Long Short AI

Long Shot AI Features

The following options are provided by this SEO software:

  • Predictive Analytics
  • Data Visualization
  • Natural Language Processing
  • Pattern Recognition
  • Anomaly Detection
  • Automated Decision-Making
  • Integration and API
  • Data Security and Privacy
  • Customization and Adaptability



17. Woo rank

Rating: 4.3/5

Price: $79.99/ Monthly

Woo Rank is a web-based SEO tool that provides instant website reviews and offers comprehensive tasks to help improve search engine rankings and online presence.

Woo rank

Woo Rank Features

The following options are provided by this SEO software:

  • Keyword Research
  • Website Audit
  • Backlink Analysis
  • Social Media Analysis
  • Website Usability and User Experience
  • Competitor Analysis
  • Website Monitoring
  • Reporting and Analytics
  • Integration and Export



18. BIQ

Rating: 4.6/5

Price: $55 USD/ Monthly

BIQ is an SEO suite that provides various tools for keyword research, content optimization, and rank tracking. It offers a unique feature called the “Content Intelligence” module, which uses AI to analyze content and provide actionable insights for better optimization.


BIQ Features

The following options are provided by this SEO software:

  • Keyword Research
  • Website Audit
  • Rank Tracking
  • Competitor Analysis
  • Content Research and Ideas
  • On-Page SEO Recommendations
  • Local SEO Optimization
  • Content Optimization
  • Reporting and Analytics



Who knows what SEO’s future holds? One thing is for certain, though: for a small business, getting your website at the top of Google for your desired keywords is always a good thing.

The best part about these ten resources is that none of them cost anything to use. Each one is strong, loaded with features, and open for use. For the final few months of the year, there is no justification for avoiding any of them.