Of Google My Business Profile
and On-Site Implementation
For Brand Building
Local SEO refers to the process of optimizing a business’s online presence in order to increase its visibility in local search results. The objective of Local SEO is to enable businesses to appear more prominently in search engine results pages (SERPs) when users search for products or services within their local area.
This type of optimization typically involves strategies such as creating and optimizing a Google My Business profile, building local citations and backlinks, and tailoring website content to include location-specific keywords. Local SEO is crucial for businesses that rely on local customers or have a physical location, such as retail stores, restaurants, and service providers.
By improving their local search rankings, businesses can attract more customers, increase brand awareness, and drive more sales.
Google is the only platform that allows millions of people to search for and obtain products or services in your area, county, or globe. According to research, 46% of all Google searches are looking for local information, which means that if your business isn’t showing up on Google, one of your competitors will most likely take its position to expand its business. As a consequence, to successfully grab people’s attention and increase your business income, you must appear at the top of the search results page. In this aspect, local business listing optimisation in Kolkata becomes beneficial. It enables you to boost your website’s exposure and generate qualified leads from specified places appropriate to your business.
To manage Google My Business profile, if you are looking for a dependable google business listings service provider in Kolkata, then contact SK Web World immediately. To expose your business to the various corners of the world with our excellent services, we apply an integrated strategy for local SEO that includes Google My Business (GMB) listing, optimization, on-site optimization, review management, and other techniques. Through our customized service, we are committed to increasing your exposure and rating in both the “Local Pack” and the Google Maps results. So, without making any delay, simply share your business goal with us to gain helpful suggestions on how to proceed with listing your business right away!
While the local map pack appears in standard Google organic search results, the primary Google search results for local rankings and the local map pack results are managed by different algorithms. During the last 11 years, we have gained potential knowledge about the evolving Google algorithm, which enables our clients to consistently appear in both the main organic search results and the local map pack.
According to our observations, content comprising local keywords and local link quality are important factors in Google’s standard search algorithm, and following this fact, we advise our client to create different local landing pages for all local business listing optimisation for better visibility. Additionally, if your company has many locations, we not only use your company name but also include information such as address and phone number, as well as optimise their title tags and meta descriptions, to boost your exposure when consumers search for those locations directly. We included the same approaches when promoting your content and developing your strategy.
Since 2011, with our strategic Google My Business and digital marketing techniques, we have raised the level for numerous businesses. Take a look at some of our client’s successes.
At SK Web World, our professional team of Local SEO experts is extensively knowledgeable in optimising your local business listing so that your business appears in front of the right people at the right time. We feel that claiming and verifying ownership of a Google My Business page is an important factor of Google Maps Optimisation. Following that perspective, to develop an effective Google Maps marketing strategy, we apply the following steps:
➤ MAP + NAP + Image Optimization – We ensure that your customers can easily find you by optimising your GMB profile, which includes your business name, address, contact information, map location, and images.
➤ Implementation of Keywords -To make you appear on top of your customers’ search, we’ll set up a list of more effective keywords by which we’ll optimize your profile and content.
➤ Classifications – We tag the Google My Business page with the necessary categories so that your listing can be appropriately classified.
➤ Monitoring and Spam Elimination – We will filter and audit your existing GMB page and provide you with a detailed report of the spam and Google policy violations as well as we will fix them.
➤ Review Management – Our advisors will reply to reviews and assist you in gaining control over the google reviews for business in Kolkata to gain more positive ratings.
➤ Citations Audit – We audit citations for local businesses and optimize all citations to make them accurate and consistent.
➤ Profile Updates – To keep your consumers updated about the newest offerings, we will keep posting the latest updates on your GMB page daily.
➤ Performance Report – Our monthly reporting is transparent, allowing you to properly understand the optimization, auditing, and review management activities we have conducted for you.
With considerable expertise in the digital marketing field, we understand that unique features and content are always being added, removed, and revised, making it tough to manage your local company listings for each location. To alleviate your concern, we are here to assist you in achieving a higher position on Google Maps with our customizable services.
When it comes to your Google Maps marketing strategy, we concentrate on two listings. The first consideration is your actual location. Since more consumers use mobile devices to look for products and services, adding local Google places for business in Kolkata is essential. Because all Google Maps listings are ranked according to the user’s location.
The second form of Google Maps listing is your ranked Google Maps result. Note that all people do not utilize their location when looking for companies on their mobile devices, therefore these are the results that display when searching for businesses in a specific place.
If you have any queries about our google maps marketing and local maps SEO services, get in touch with us for a one-on-one consultation right away!
For consulting with us, you can directly talk to us over phone or online. If you choose the online mode, you need to fill up your quotation. Provide the necessary details that have been asked for. Fill up the following blanks:
Here are some frequently asked questions & answers
Posts are typically rejected due to content or the use of inappropriate photos/images or if your business falls under a "sensitive" category of service. Here is a more detailed explanation of such an issue. –
Irrelevant Posts – Posts that are not associated with your business (For example- Something political)
Spammy Posts – A post contains ridiculous robotic babble, phishing scams, and other issues.
Inappropriate Content – Anything that might be considered sexually explicit, vulgar, or harassing.
With Google My Business software, you can easily schedule Google My Business postings and have them automatically published at a predefined time. The procedures are as follows:
If you want to retrieve Google search results on your computer and browser, Google will ultimately ban your IP address if you make too many queries. To scrape Google SERP without getting blacklisted, you can employ alternative ideas, such as Google Official Search API.
Google's Official API is a developer interface that allows them to access Google's many services. It enables third-party software to communicate with the company's products and services. It enables developers to use the world's most popular search engine to access, distribute, and monetize content.
There isn't any secret technique for increasing review, you can utilize the following techniques –
Google assists small businesses in a variety of ways, including Google Business Profile, which raises consumer awareness, and Google AdWords, which produces site traffic and direct leads. Google Analytics is a free application that displays website traffic information so you can generate more content that visitors appreciate and repair issues that aren't functioning. Moreover, Google My Business for Small Business also offers information on how to prepare for a natural disaster, how to manage your firm after a natural disaster, and updated COVID-19 recommendations and policies.
Though Google values your security and will not enable you to set up a Google My Business Account without verification. Verification allows us to validate that you are the legal owner of the company, granting you access to manage your Business Profile.